The De Montfort Creativity Assistant is a tool designed to help develop creative
ideas in a transdisciplinary multimedia context, based upon the thesis that
"creativity is an emergent property".

The intention is to first understand the stages that creative people move through
in their journeys of exploration, discovery, innovation, and composition.

The well-established path from preparation to incubation to illumination and
verification is a good starting point, but more elaborate models are needed to
guide software design for individual and social creativity support, and to
deal with the controversial question of how such creativity support tools can be
evaluated.